This PR in the Oil and Gas Industry course will assist your organization in informing its story in a way that fosters understanding, as well as building relationships with local communities, national governments, campaigners, and the media, as well as building your brand and reputation.
The energy sector is vital to our daily lives and global economies, but it is frequently maligned in the media and by some stakeholders. Sustained public relations campaigns can aid in driving strategic organizational change, shaping public perceptions, and improving reputation with key stakeholders.
This powerful PR within the Oil and Gas Industry training course approaches the planning of PR programs for the oil and gas industry with a problem-solving approach. By closely fitting the approach to core business priorities it reinforces key messages and organizational strategy.
Participants will develop the subsequent competencies:
Setting clear objectives and KPIs with realistic budgets and schedules
Campaign design and planning skills
Engaging target audiences – including the media – with great content
Use of key tools and techniques to influence audience behavior
Media relations strategies and tools to optimize coverage in your target channels
Crisis and litigation management approaches
Course Objectives of PR within the Oil and Gas Industry
At the top of this training course delegates are going to be able to:
Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to realize business results
Examine the range of PR tools and techniques to pick the simplest for your purpose
Plan PR campaigns to satisfy the need to set clear objectives with behavioral outcomes and measurable results
Measure risk and decide to mitigate these risks
Understand the way to generate and place stories within the media and achieve consistently favorable coverage
Course Methodology of PR within the Oil and Gas Industry
This PR within the Oil and Gas Industry training course is fast-paced, highly interactive, and participatory. Training is going to be delivered through a mixture of presentations, conferences, role play, and group exercises. This program is rich just in case studies and examples. Multimedia presentations will feature video case studies also because of the opportunity to listen to experts from a spread of disciplines.
Organizational Impact of PR within the Oil and Gas Industry
Your organization will benefit from:
Clearer and more focused internal and external communication
Production of clearer and more strategic PR / Communications briefs
Coherent and focused campaigns that deliver clear business results
Enhanced reputation and brand profile through neat campaigns
Enhanced media profile and breadth of coverage
Maximum effect for the minimum financial outlay
Personal Impact of PR within the Oil and Gas Industry
You will acquire a variety of skills, techniques, and knowledge, particularly:
Greater problem-solving ability
Ability to think and act more creatively
Greater confidence in presenting your arguments to diverse audiences
Tools to manage issues across a variety of media
Crisis management skills
Who Should Attend
This PR within the Oil and Gas Industry training course has relevance to anyone likely to possess responsibility for managing relations with stakeholders and maintaining long-term relationships with government, visitors, partners, customers, guests, and VIPs.
PR, public affairs, corporate communications, and media/press officers
Community relations specialists
Government and external affairs personnel
Managers of all levels and team leaders
Middle and senior managers with responsibility for effective communications
Course Outline
DAY 1
The Complete PR / Communications Professional
The Role of Communications and PR within the Oil and Gas Industries
Overview of the Challenges Facing the Industry and its Image / Reputation
The Reputation Managers – Building and Defending your Brand
From area people to the Regulators – Identifying and Classifying Stakeholders
Identifying your Target Public or Audiences
From Exploration to Retail - Engaging and Marshalling your Supply Chain
DAY 2
Telling Your Story – And Getting It Heard
Setting SMART Objectives to satisfy your Business Needs
The Psychology of Persuasion
The Power of Storytelling – Building your Message House
Choosing Channels to succeed in your audience, The POEM Acronym
Persuading and Building Relationships with the Media
Social Media and its Power
DAY 3
The Power of Community – CSR in Action
Identifying the problems that Resonate – Sentiment Mining
Pressure Groups and NGOs – the way to involve them
Choosing your Causes for PR Crisis Defense
Cause Related Development and Brand Building
Engaging and inspiring your Staff, Suppliers and Customers
Social Responsibility Reporting
DAY 4
Crisis Avoidance and Crisis Management
Environmental Scanning, using SWOT and PEST Analyses and Scenarios
Advanced Issue Management
Building your Crisis Management Plan and Toolkit including ‘dark’ websites
Identifying and Training Media Spokespeople
Planning and Giving Media Interviews and Briefing Interviewees
Crisis Handling and Business Recovery
DAY 5
Putting It all at once
Media Relations – Maintaining your Reputation across Traditional and Digital Media
Planning, Writing, and Distributing Effective Media Releases
Developing your Communications Strategy
Informing, Consulting , and dealing with the ‘C’ suite
